December 2019

Preface and Index

Impact of Social Media on Traditional Marketing and Advertising

Surabhi Bhati

One thing while watching television that bothers most people is an advertisement. It breaks the rhythm and forces the viewer to wait for it to end. But what most viewers don’t see is how much effort is put into that short piece of work. Advertisements not only try to capture a viewer, but they also have a creative side to them that mesmerizes a viewer with good storytelling, proper screenplay and unique depiction and presentation of the product. It surprises a viewer and helps in building a base for the brand and for the message, the advertisement is trying to convey. They could be shorter with few seconds, they could be longer with a continuation of parts of a story, could be emotional that reaches the viewer on a more emotional level, they can hold a social message that resonates with the society or they could have some absurd scenario just for the entertainment purpose. No matter the type, advertisements tell a tale of a brand, product, culture, and society as a whole. Advertisements on the radio are different but much harder. Every advertisement or jingle is a whole different thing to make. Marketing is an art that takes experience, time, creativity and wit to master.

महिलाओं के प्रति हिंसा यौन उत्पीड़न’ और मीडिया दृष्टिकोण का वैयक्तिक अध्ययन

पूर्ति सिंह

महिलाओं की सुरक्षा के प्रति गम्भीर जिलाधिकारी सुरेंद्र विक्रम ने एक अभियान चलाने का निर्देश दिया है, जिसके तहत सादे वर्दी में पुलिस कर्मियों द्वारा ऐसे असामाजिक तत्वों पर नजर रखी जाएगी जो कि राह चलते छेड़खानी, अभद्रता, अश्लील प्रदर्शन आदि करते हों। ऐसे लोगों को पहले तो हिदायत दी जाएगी लेकिन जरूरत पड़ने पर कड़ी कार्रवाई भी होगी। इस अभियान के जरिये बेहतर सुरक्षा का संदेश जनता को दिये जाने का प्रयास होगा। शासन से मिले इन निर्देशों के क्रम में जिलाधिकारी ने बताया कि सरकार महिलाओं, किशोरियों की सुरक्षा के प्रति कृत संकल्पित है।

Role of Media in Air Pollution Awareness

Darshan Kumar

This paper focuses on the role of Media in pollution awareness, taking into consideration the case of district Gautam Buddha Nagar. The pollution are some things we have a tendency to square measure terribly at home with and it makes up our surroundings and affects our ability to measure on the world – the air we have a tendency to breathe the water that covers most of the surface.

युवाओं में मोटिवेशन का संचारऔर यूट्यूब चैनल : वैयक्तिक अध्ययन

शिवानी लोधी राजपूत

यूट्यूब से नई नई चीजें सीखने के बाद उसे देश के भले के लिए ही उपयोग करना है। किसी भी चीज का प्रयोग गलत तरीके से नहीं करना है। इस पूरे शोध  तो साफ हो गया है कि युवा यूट्यूब से मोटिवेट होते हैं , तो अगर वह मोटिवेट हुए हैं तो उनको जरूर देश के लिए कुछ करना चाहिए और अपने परिवार के लिए भी कुछ ना कुछ जरूर करना चाहिए। इस शोध में वैयक्तिक अध्ययन के आधार पर विश्लेषण प्रस्तुत किया है।

A semiotic analysis on gym logos & posters


The proverb “A picture speaks a thousand words”, literally takes on compelling meaning in our contemporary world, bombarded as we are by a continuous stream of media and media messages. In the sphere of advertising, logos and posters act as media to communicate with people; as a means of attracting potential customers’ and consumers who are interested in gym activity, those that wish to remain fit and of course, youngsters.

Socio-Cultural impact of Media on youth

Disha Goel

After becoming media as a need for the people/youth, and also because of the increasing demand of media our youth has somewhere become weak or we can say it is controlled by the media rather than their parents or they themselves. We can see that almost every youth is connected with media in many ways. They spend most of their time on media. The youth also forget the cultural values also. Today’s youth if asked to touch the feet of elders or asked to go temple says it as ‘old fashioned’ or ‘we don’t believe in old rites’. Media has given negative influence on the socio-cultural life of students.

Social Media: A Corona Warrior

Amisha Tomer

We also know that currently the whole world is fighting against the worldwide pandemic Covid-19. Since most of us are using social media platforms on a daily basis, they can serve as platform to share useful precautions, instructions and other informations. Therefore, this study was carried out with the aim of examining the use and impact of social media on the lives of individuals during the corona crisis. In order to measure the impact of social media platforms a questionnaire was developed based on past literatures. The different variables include appropriateness, reach, time duration, access and a lot more. This research adopted descriptive and explanatory research design. It also employed the use of a cross sectional survey method using survey questionnaires that contains 25 different questions.

वर्तमान राजनीति में गांधी के विचारों की प्रासंगिकता: एक समीक्षात्मक अध्ययन

प्रभात कुमार

मूलरूप से गांधी जी की सामाजिक-आर्थिक व्यवस्था करुणा, प्रेम, नैतिकता, धार्मिकता व ईश्वरीय भावना पर आधारित है। उन्होंनें नरसेवा को ही नारायण सेवा मानकर दलितोद्धार व दरिद्रोद्धार को अपने जीवन का ध्येय बनाया। वे शोषणमुक्त, समतायुक्त, ममतामय, परस्पर स्वावलम्बी, परस्पर पूरक व परस्पर पोषक समाज के प्रबल हिमायती थे। उनका मानना था कि राजसत्ता और अर्थसत्ता के विकेन्द्रीकरण के बिना आम आदमी को सच्चे लोकतन्त्र की अनुभूति नहीं हो सकती। सत्ता का केन्द्रीयकरण लोकतन्त्र की प्रकृति से मेल नहीं खाता। उनकी ग्राम-स्वराज्य की कल्पना भी राजसत्ता के विकेन्द्रीकरण पर आधारित है।